History has been made, and no movie trailer has achieved what Spider-Man: Brand New Day’s has. Released on March 17, the trailer for Tom Holland’s fourth MCU Spider-Man film crossed one billion views in just four days — the first movie trailer ever to accomplish this feat. The achievement has placed Brand New Day in a category of its own in the history of film promotion.
The Brand New Day story represents a profound evolution in the Spider-Man saga. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it is set four years after No Way Home’s memory-erasing spell. Peter Parker, forgotten by everyone he loves, still chooses to be Spider-Man — but the toll that invisible heroism has taken on him is evident throughout the trailer’s emotional footage.
WaveMetrix confirmed the trailer had crossed 1.1 billion views by Tuesday following its March 17 release. Its 24-hour viewership of 718.6 million broke Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s 355.5 million. It also eclipsed GTA VI’s entertainment record of 475 million, establishing Brand New Day as the undisputed record holder in the history of all-time trailer performance.
The trailer generated a level of fan engagement that rivals the reception of finished films. Social media platforms were flooded with emotional reactions, fan theories, creative content, and viral discussions within hours of release. Trending alternate fan titles, including “Spider-Man: Broke, Depressed, Alone, Heartbroken,” captured the emotional register of the trailer and demonstrated how deeply it connected with global audiences.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens in theatres on July 31 and will release in India in six languages across all premium formats. No Way Home earned $1.9 billion globally — and Brand New Day’s momentum suggests it could go even further.