South Korean skincare brand SALMON:LAB, under the operation of Corporation Dreamcos, made its entry into the Polish retail scene by partnering with Rossmann Poland. This strategic move involved an initial shipment of 50,000 units to 120 stores in June 2026, marking the brand’s first significant presence in a European mass-market drugstore chain. Alongside its Polish expansion, SALMON:LAB is also enhancing its distribution network in the Czech Republic, indicating a broader strategy to establish itself in Central European markets.
Launched in February 2026, SALMON:LAB has rapidly expanded its reach across various regions, including Poland, the Czech Republic, Türkiye, Russia, and several Latin American countries, all within its first six months. The skincare products are developed and supplied by General Brands, Inc., a subsidiary of Dreamcos, which also oversees the international marketing and distribution strategy for the brand.
The brand’s skincare range is centered around PDRN (polynucleotide) derived from salmon, an ingredient known for enhancing skin elasticity and supporting barrier care. Among its offerings, the SALMON:LAB VGENE PDRN Ampoule stands out with a concentration of 5,000 ppm of PDRN, positioning it as the product with the highest concentration in the current lineup. The product portfolio also includes essences, creams, toners, cleansing gel foams, and hydrogel masks, all crafted for everyday skincare needs. General Brands highlights its capabilities in formulation and fragrance development to mitigate the typical odor of salmon-sourced ingredients.
Entering Rossmann enables SALMON:LAB to place its products on physical retail shelves in Poland, moving beyond its reliance on cross-border online sales. The company intends to expand its store presence and tailor its product offerings and brand positioning to suit individual European markets. A representative from Dreamcos emphasized the significance of Poland and the Czech Republic in their Central European growth plans, with Rossmann offering an established channel to introduce the brand to a wider consumer base.
Dreamcos’ extensive portfolio features brands such as SALMON:LAB, DUFT&DOFT, and NOLIE, further complemented by its wide-ranging beauty and lifestyle operations. Interested parties can contact Kang Ho-min at Corporation Dreamcos for more information via email at [email protected].
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